Prepress Press Democrat

Prepress Settings

Program(s) accepted:
• PDFs always preferred • InDesignCS2 or CS3
Fonts:
Remember to include both screen and printer fonts. Avoid Truetype fonts. Send only fonts used in file.
If fonts are not included we will substitute fonts. Please make sure all text is 100% black only.

Images
B&W • Color (must be CMYK) Please supply TIFF, JPEG or EPS file formats.

Resolution
We use 100 line screen for newsprint and 150 linescreen for our slick products.
Images resolution should be double that: 200dpi for newspaper and 300dpi for slick products.
Type should remain vector if possible. If you must rasterise or flatten type layers please do so at a high
resolution 400-600 dpi. For line art or bitmap images use 600-1200 dpi depending on the quality of the
original.

Adobe Acrobat & PDF:
One of our preferred formats of choice to receive ads is PDF. If distilled correctly, it
significantly increases our ability to produce and output consistent, high quality files.
Please see the pdf below for our distiller settings. To get more information or ask questions
please call 707.526.8630 or email me at mark.flaviani@pressdemocrat.com
If corrections are needed, you will need to resend the PDF.

Documents on how to make custom Adobe PDF settings

How do I distill a Newsprint Postscript using Adobe Acrobat 5.0 or 6.0
How do I distill a Slickmag Postscript using Adobe Acrobat 5.0 or 6.0

: Submitting Electronic Ads
You can supply files to us in a variety of ways. If your files are too large to ftp please output the "Electronic Ad form" below,
fill it out and supply the files on a cd. If they can be ftp'd to us please go to "Client Login" and use your existing password
or create a new one. If you create a new password it may take up to 24 hours and an email notification of your account
activation will be sent to you. Then sign on and go to "Submit an electronic ad". It will allow you to browse your desktop
and submit your files. If you are sending native files please zip or stuff them. Please use pc naming conventions.

note: PDF's will open in a new window - Updated 1/2010

The Press Democrat Color Chart
The Press Democrat, which has been awarded the SNAP Certification by the Newspaper Association of America (NAA) for color reproduction quality, has created a color chart with CMYK separations that reproduce well on newsprint.
To receive actual printed copies of this color chart on newsprint and A080 (bright white newsprint) email mark.flaviani@pressdemocrat.com with your mailing address.

For the Press Democrat Color Chart download this pdf.

Photoshop Toning tips
The Press Democrat has Photoshop profiles that we recommend for newsprint:
RGB Profile-ColorMatch RGB,
CMYK Profile-ISOnewspaper30v4.icc
Grayscale Profile-Zeitung_QUIZ_28_gr_02.03V3.icc.
These profiles are available by emailing mark.flaviani@pressdemocrat.com.
Drag the profiles into the Profiles folder as shown below.
Create a setting for newsprint following the example shown below and use this setting for converting and toning newsprint photos.

One thing to remember is that newsprint has a 25-35% dot gain in the mid tones, so photos must be toned accordingly.
When toning photos in Photoshop use your info palette and check your numbers.
A properly toned photo for newsprint will appear lighter on your monitor, but will print darker.
Total ink should not be more than 240 total.

Make sure to sharpen your photos using the Filter "Unsharp Mask".
Try this setting shown below as a starting point and decrease the "Amount" as needed.

For more detailed Photoshop toning tips download this pdf.

Note: Many of these documents are in Adobe Acrobat PDF format. Get a free copy of Acrobat Reader.